研究 The Local Consumer Commerce Index

The economy is still jittery after anemic growth during most of 2015 according to the 12bet官方 研究所's Local Consumer Commerce Index (LCCI). However, there are glimmers of hope in the December data, which show year-over-year growth of 2.3%. All 15 cities that comprise the LCCI experienced positive growth in December, the first month since January 2015 where we observed across-the-board growth. Small 企业 also performed well, contributing 1.7 percentage points of the 2.3% total growth in December. 和, young consumers and consumers in the bottom income quintile continued to be a bright spot, with these groups contributing over 40 percent of the total growth in December.

These insights are from the most recent update to the LCCI, a measure of the monthly year-over-year growth rate of everyday debit and credit card spending by over 50 million 匿名 追逐 customers across 15 cities in the U.S. The LCCI was first published in the 研究所's December research report, Profiles of Local Consumer Commerce, which highlighted a marked slowdown in consumer commercial spending during the first half of 2015.

The 研究所's LCCI is an alternative view of the health and vibrancy of the U.S. consumer and the places where consumers and 企业 operate. It offers unique advantages over existing measures of consumer activity:

• Unlike many sources of data on consumer spending, the LCCI captures actual transactions, instead of self-reported measures of how consumers think they spend, with a unique dataset constructed from over 14 billion 匿名 debit and credit card transactions.
• The LCCI's geographically specific data provide a granular and timely view of how cities and their surrounding metro areas are faring on a monthly basis.
• The index captures economic activity in consumer facing retail and services sectors that previously have not been well understood by other data sources. These include activities in sectors such as food trucks, new 企业, and personal services.
• The LCCI views local consumer commerce through multiple lenses – consumer age and income, business size and product type, and consumer location relative to the business – allowing us to break down how these attributes contribute to growth.

前进, the LCCI will help inform if the glimmers of hope shown in December will blossom in the spring months, or if the economy will falter as we saw earlier last year. Each release of the LCCI will continue to describe the economic picture of local communities and provide a powerful tool for city development officials, 企业 and investors, and statistical agencies to better understand the everyday economic health of consumers, 企业, and the places they care about.